PDF Download I Know It When I See It: A Modern Fable About Quality, by John Guaspari
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I Know It When I See It: A Modern Fable About Quality, by John Guaspari
PDF Download I Know It When I See It: A Modern Fable About Quality, by John Guaspari
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The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme. A succinct and intriguing business fable, it tells the story of "Punctuation, Inc." and provides a simple message about quality -- that it's the customer who defines it. The story shows how businesspeople who pay close attention to what kind of quality their customers want, will also find just what their company wants -- success and big profits. This new paperback edition features the delightful illustrations that helped make the German translation a huge hit. Kenneth Blanchard, co-author of The One Minute Manager said "Anyone who reads it without coming to a significant-- almost gut level-- understanding of what quality really is ought to get a one minute reprimand."
- Sales Rank: #1082511 in Books
- Brand: Brand: AMACOM
- Published on: 2006-02-26
- Released on: 2006-02-26
- Original language: English
- Number of items: 1
- Dimensions: 8.27" h x .22" w x 5.43" l, .29 pounds
- Binding: Paperback
- 96 pages
- ISBN13: 9780814473931
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
" ""This is truly an insightful, entertaining little story. Every manager who's ever wrestled with that abstract thing called 'quality' will, I'm sure, get quite a kick out of it.""
--J. Peter Grace, Chairman and CEO, W. R. Grace & Co.
""Penetrates right to the heart of the complex issues surrounding quality that all managers worry about. A delightful and provocative read.""
--Allan A. Kennedy, author of ""The Corporate Culture"""
About the Author
JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two other AMACOM best-sellers: The Customer Connection and Theory Why. His ideas have been translated into three highly successful video training programs.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A few good thoughts but horrible book design
By cherab
This is a quick read with a few good thoughts. Nothing terribly new here.
I marked this WAY down, however, because of the atrocious choice of typeface. If this book used a decent typeface, it would have taken 30 minutes. It actually took about 45 minutes because it was so hard to read.
For some reason, the book's designer chose a typeface with thin strokes and wide, nearly-circular letters. The letters are then crowded together, giving an overall effect of meaningless rows of circles. I found this an ironic design in a book about quality.
1 of 2 people found the following review helpful.
A modern fable about quality.
By Kevin M Quigg
I read this book back in the 80s and it is still quite relevant today. It talks about a fictional company called Punctuation and how it lost market share to an up and coming company. The reason they lost market share was due to quality. How to reverse that trend is the nature of this story. Suffice to say many companies (and bosses) continue to fall into the same traps to regain their market share and profitablity.
This is a great and quick read about what quality should be. Since it is so brief and the language is so simple, most reading audiences can easily understand the topic and moral of the story. It would be a great book to hand out to production, service, and management personnel.
7 of 9 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
John Guaspari's instructive and amusing fable about "Quality" has been a favorite in the business world since it was first published in 1985. As it points out what to do and what not to do in the pursuit of quality and market share, the book illustrates the ups and downs of Punctuation, Inc., the mythical company founded by the inventor of punctuation. This thought-provoking and entertaining little book takes only an hour or two to read, but the author intends for its message to stick with you for a lifetime. We [...] recommend this book to executives, managers, customer-service employees and those who run their own businesses.
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