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The Social Media Gospel: Sharing the Good News in New Ways, by Meredith Gould
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From the Foreword
"In many ways, the church is blazing new paths with social media. Now is the time to do a new thing, to proclaim God's word in new and exciting ways. It is good to read about social media; it is good to think about how you re going to move forward. Sooner or later the time will come when you just have to take the plunge. The Social Media Gospel will help you!"
--Rev. David Hansen, ELCA Pastor
Book Description
Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond "how to" and explains "why to" engage your parish in the world of social media.
Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building. Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.
- Sales Rank: #773613 in Books
- Published on: 2013-07-15
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x .31" w x 5.38" l, .40 pounds
- Binding: Paperback
- 152 pages
Review
"I've continually looked to Meredith Gould as a role model for how to get Church social media 'right.' Packed with style, substance and spirit, The Social Media Gospel is the perfect primer for anyone looking to optimize their social media presence for evangelization, communication and community building. Meredith's advice is clear enough for the novice while challenging for those who have used these tools in the past."
--Lisa M. Hendey, Founder of CatholicMom.com and author of A Book of Saints for Catholic Moms"For years, Meredith Gould guided and mentored me as I navigated social media. She has consistently modeled spiritual discipline, pastoral care and community building on Twitter. Now Meredith has taken her innovative practice along with our historic wisdom and distilled it. For those beginning to explore new technologies, those regularly engaging with social media, or for anyone who wants to communicate the good news to a new generation The Social Media Gospel is crucial."
--Carol Howard Merritt, author of Tribal Church and Reframing Hope"Meredith Gould has poured her training as a sociologist, experience as a magazine writer, omnivorous appetite for social media and passion for the Gospel into a book that should appeal to just about anyone who thinks about digital ministry. Scholars will appreciate her grasp of research, practitioners will value her insights about choosing social media, and newcomers will be reassured by a comprehensive discussion of issues that arise when one becomes active in the online world. The Social Media Gospel is a valuable contribution from one of the best known thinkers in the field."
--Jim Naughton, editor of Episcopal Cafe and co-author of Speaking Faithfully: Communications as Evangelism in a Noisy World
"Meredith Gould makes it clear: Social media is an incredibly powerful tool for proclaiming the message of the gospel. We ignore it at our peril. For those who want a primer, this book lays out a plan for setting up a social media strategy in ministry."
--The Reverend Michael W. Rinehart, bishop, Texas-Louisiana Gulf Coast Synod Evangelical Lutheran Church in America
"In the world of social media where so many proclaim themselves as "how to" gurus, Meredith Gould breaks through the clutter and jargon. She uses simple language to help churches and pastors understand why social media is important and how to effectively use it as a tool for ministry. This book is for the beginner or those looking to go further with social media."
--Rev. Alan Rudnick, pastor, author, blogger, and social media practitioner
"The Word is active and alive via social media, connecting minds and hearts through shared faith. While some church leaders fear exploring the digital mission field, people like Meredith Gould write groundbreaking books like this one, fearlessly and wisely leading the way to a truly new evangelization."
--Fran Rossi Szpylczyn, Catholic writer and lay minister blogging at There Will Be Bread.
"Meredith Gould answers the questions many church leaders and ministers have about the use of social media for ministry in her new book, The Social Media Gospel. A ministry insider and experienced user of social media, Meredith overcomes objections and eases fears with knowledgeable insights, good humor and excellent end-of chapter reflection questions. The Social Media Gospel is a delightfully warm and welcoming invitation to share the Good News in new ways."
--Sister Susan Wolf, SND (@srsusan), Founder and President of Catholic Web Solutions About the Author
Meredith Gould, PhD, is a digital strategist with well over a decade of hands-on experience with communications at all levels of church across denominations. She's the author of eight books about faith and everyday life. Her book The Word Made Fresh: Communicating Church and Faith Today (Morehouse) helped establish church communication as a vital ministry. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), serves on the External Advisory Board for the Mayo Clinic Center for Social Media, and is nationally known for her passionate advocacy of using these tools wisely and well for ministry. Learn more at her website: meredithgould.com.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Insightful, energizing, and permission-giving
By Richard M Morley
Three things stand out for me:
1) She invites us to think generationally. Different generations have different ways of seeing the world, understanding themselves (and God), and different ways of communicating. Because social media isn't just for "the kids" anymore, it's become an intergenerational tool for communication and connection. But, social media isn't one-size-fits-all. Older generations gravitate to social media that is more "wordy" and younger generations gravitate to those that are more image based. (Think about it, who's sending you all those angry-cat-meme's??) Instead of pushing churches to choose, she invites us to see the totality of our audience, and connect with that totality--while being mindful of who we're communicating with and how we're communicating.
2) She invites up to think about personality types. Honestly, this was the most enlightening part of the book for me. We're probably all familiar with the Myers-Briggs personality types--and you may even know your own type. Gould, quite astutely notes that it's the extraverts who tend to "worry" about social media replacing "real" communication, and it's the introverts among us who experience social media as a breath of fresh air, where they are able to connect with others without draining their energy levels. In church, the coffee-hour is the natural habitat for the extravert. (My vision of purgatory is an endless coffee hour. Good Lord, deliver me.) But, churches could use social media as a tool for introverts to connect socially, theologically, and spiritually. The possibilities there are exciting.
3) She insists that virtual community is, in fact, "real" community. I've experienced this to be true, but I don't think I've ever had the courage to swim against the mainstream naysayers mantra that "social media isn't real." And, if community can spring up there, then we as people with Good News have the joy and privilege to bring that Good News there. And listen to the angst, worry, skepticism, and fears of the world right there in the midst of community. I found this part of the book so liberating, and permission-giving.
4 of 4 people found the following review helpful.
Indispensible guidebook for Jesus-followers and church leaders
By A. D. Whittaker
Some may know Meredith Gould as the person behind the #chsocm Twitter hashtag, for discussing all things church/social media. So Dr Gould knows her stuff! She is an established author, sociologist and social media consultant, with digital experience going back to the beginnings of the Web. But this is not an academic book - it's highly readable, laced with whimsical humor - and provides a valuable introduction to any church leader or member who is considering whether, or how, to start out or develop their social media strategy.
Gould assumes readers have no previous knowledge or experience of social media, and leads us through an explanation of social media and digital community, with learning styles and theological issues thrown in. We are shown how to choose social media options, make them work effectively and integrate them into existing church ministry.
But this is not just a book for social media newbies - even churches and Christians with considerable social media experience will find vital new insights and ideas here. The 'Thought Bytes' questions at the end of each chapter provide an excellent framework for a church leadership or communications team to crystallize thinking, ideas and strategies.
Of course, as with any book, Meredith may not cover every possible aspect of the topic - that's why we always need to read around the insights of a number of authors! I highly recommend it for any church or individual Jesus-follower wanting to be more effective online for the Kingdom.
3 of 3 people found the following review helpful.
Great Resource!
By Annabelle
As a Millennial soon-to-be pastor, I was thrilled when I found out I had won a copy of this book. The book is written in a clear, easy-to-read format. Gould even incorporates humor which makes reading go by quickly and takes some of the anxiety away from congregations that may be a little hesitant to dive into the waters of social media.
Although I would consider myself quite proficient with social media (Facebook, Twitter, Pinterest, LinkedIn, WordPress, etc.), Gould helped me to understand better how each platform could be used in a congregational setting. Her questions and tips for things to think about as you explore social media in your congregation made me stop and think. This little book was a quick read, but it is something that begs to be read through multiple times and kept on a reference shelf where it is easily accessible.
After reading this book, I am more convinced of the need for social media in a congregational setting, as well as for designated social media people in the church. And I can't wait to put it to good use!
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