Ebook Free Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead, by Kevin Ryan
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Ebook Free Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead, by Kevin Ryan
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"Anyone who wants to succeed in the workplace needs to present ideas clearly, persuasively . . . and in writing. But until now, business-writing books have emphasized rules and mechanics, which often stifle the writing process. Write Up the Corporate Ladder introduces a new, simplified approach to writing based on the way professional writers write, emphasizing the importance of ""writer's intuition"" and ""message over mechanics"" to enable readers to write both faster and smarter on the job. This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own best ideas, and features personal interviews with Fortune 500 executives and best-selling business authors like Ken Blanchard, Michael Lewis, Suze Orman, and others. Valuable tools include: * Tips on how to break the rules that undermine effective business writing * A special chapter on writing content-rich one-page memos and concise e-mails * A custom Action Plan for determining skill level and tracking improvement * A comprehensive list of online writing resources"
- Sales Rank: #593459 in Books
- Brand: Brand: AMACOM
- Published on: 2006-11-19
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .58" w x 5.98" l, .84 pounds
- Binding: Paperback
- 240 pages
Features
- ISBN13: 9780814474631
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From Booklist
Most guides to business writing focus on a rigid set of rules and fail to acknowledge the intuitive process involved in all good writing. As a writing-training consultant, Ryan teaches how to break out of the traditional dry, hard-to-decipher writing of typical corporate documents. This book is presented in three parts. In part 1, "The Plan Then Write Method," Ryan offers a straightforward approach to transferring thoughts and ideas to paper. It's the same method that professional writers use to convey their messages in a simple, concise fashion. Part 2 features interviews with well-known business writers such as Ken Blanchard, Gail Evans, and Michael Lewis, who talk about the challenges of the creative process. In part 3, Ryan interviews Fortune 500 executives about the importance of good writing skills. He reminds us how the computer has transformed our correspondence, particularly through the use of e-mail. There are examples of good and bad writing, tips on editing and proofreading, and information on using templates. Ryan has followed his own advice to create a very useful guide. David Siegfried
Copyright © American Library Association. All rights reserved
Review
"Readers will walk away having identified their strengths and weaknesses in their own writing& be prepared to make lasting improvements." -- OfficePro
Burnish your business writing skills to bring value to self, company... tips on clarity, getting started, cleaning up your drafts. -- USA Today, September 2, 2003
Ryan offers simple techniques to writing clearly and concisely. -- Journal Gazette Ft. Wayne, IN
About the Author
Kevin Ryan (Sandy, UT), whose writing-training clients include Lucent Technologies, Procter & Gamble, and Novell, is President of The Executive Writer. His work has appeared in the Los Angeles Times, Chicago Tribune, and other national publications.
Most helpful customer reviews
11 of 11 people found the following review helpful.
Do you need a mentor to think and write effectively?
By Robert Morris
Clever title. Also, Ryan and his contributors really do reveal various techniques that will help anyone to "write with ease and get ahead." However, I think it would be a serious mistake to determine the value this book wholly on the basis of its relevance to career success. It offers more, far more than that. Ryan carefully organizes his material within three parts. In the first, he explains what he calls the "Plan Then Write Method"; next, he provides a series of interviews with ten successful business authors; finally, he provides a series of "views" from corporate executives. The "Plan Then Write Method" is explained step-by-step. Think of Ryan as a personal tutor who helps his reader to understand the importance of Subject, Audience, and Purpose. Basis stuff, yes, but presented with a crisp style and in sharp focus. (Would we expect less from an expert on effective writing?) He has chosen his collaborators well. More to the point, with uncommon skill, he elicits from them their most valuable advice concerning so-called "secrets" to effective writing. All agree with Ryan that the ultimate objective is successful communication.
Time Out. Within the classical tradition, there are four levels of discourse: Exposition which uses information to explain, reveal, "expose," etc.; Description which makes vivid with compelling details; Narration which tells a story with a plot or explains a process or sequence; and Argumentation which convinces with logic and/or evidence. The best writers of both fiction and non-fiction operate effectively on all four levels.
Here are a few brief excerpts from various interviews:
"The first thing I ask myself is: What do I want to focus on, what do I want to teach? I always try to break my subject into three or four main points, the most teachable concepts, because I don't think people can grasp more than that. The second question I ask is: How do I want to teach it? Do I want to write it like a regular book, a parable, a quotation book?" Ken Blanchard
"The act of writing is the process of clarifying thought. Not just for the reader, but for the writer....There needs to be momentum, and you have to create that; you have to set up the questions at the beginning. That's actually one of the fun things to think about, How am I going to get the reader to turn the page? Now we're on quest together!" Marcus Buckingham
"There are three steps to writing well in my opinion., regardless of what you are writing. Step one: how to end. Step two: where to begin. Step three: what to leave out. Also, I only write one draft that I keep changing until I don't believe it needs to be changed anymore. When I'm finished, there may not be a word left of what I originally wrote down." Roy Williams
Later in the interview, Williams shares what I consider to be especially valuable observations about effective writing:
"The most valuable tip that I can give anybody is: If you want to be a brilliant writer, truly a brilliant writer, then you need to read books of poetry. Poets are the most confident group of writers I know. Let me explain. The simple truth is that a poet is the only writer whose goal is to persuade and cause you to see things with different eyes, and to communicate that new perspective in a very brief, tight economy of words. Poets use unusual combinations of words in a very unpredictable way. Poets have the freedom to put together sentences and utterly break the rules of communication."
As I have attempted to indicate in this brief commentary, Ryan's book is really less about using effective writing to advance one's career (i.e. to climb the corporate ladder) than it is about effective thinking which is communicated through effective writing to achieve whatever results the writer may seek. All of the techniques which Ryan and his collaborators so carefully examine are but means by which to achieve that ultimate objective.
One final point: Ultimately, the effectiveness of communication with others depends almost entirely on how honestly one first communicates with one's self. In this context, I am reminded of Polonius' advice to son Laertes:
"This above all: To thine own self be true,
And it must follow as the night the day,
Thou canst not then be false to any man."
4 of 4 people found the following review helpful.
I Can Write Clearly Now The Pain is Gone�
By Robin Hendricks
Professionals everywhere should soon be singing the praises of the straight-forward, common sense advice imparted from the author and an impressive showing of well known writers and executives in Kevin Ryan's, Write Up the Corporate Ladder. Void of the antiquated, worn out writing adage we've had our fill of-it's a fresh look at what experts concur is one of the most essential skills in business today.
According to Ryan, an easily achievable and winning combination of confidence, commitment and focus takes the anticipatory (and sometimes painful) pressure off of writing performance in an era of increasing volubility.
From Waterloo to the space race to modern day memos, Ryan presents a number of well excerpted communication examples to reinforce key concepts and keep readers interested and engaged. His reader-friendly style is sure to put even the most timid writing protégé at ease.
Cleverly, Ryan begins by justifying the importance of clear and effective business writing (in case you still had any doubt!) Then, after a step by step introduction to the Plan Then Write method of composition, we're reminded by the expert interviewees once again just how valuable good writing skills are in today's competitive marketplace.
As a writer and editor, I mightily concur that the Plan Then Write method does indeed produce great results and Ryan's helpful instruction is among the best I've read in this area.
My favorite chapter? Definitely chapter 5. The Art of Writing: How to Solve Problems Using Your Writer's Intuition, in which Ryan explains that, "We all have a writer's intuition. It consists of our innate logic, common sense, and everything we've internalized about writing and reading after doing both-almost daily-since the age of five." If you "get" this concept, you're well on your way to becoming a better writer and will most certainly gain an impressive advantage over those around you who don't!
Robin Hendricks, M.Ad.Ed.
Managing Editor
Medical Education Broadcast Network
3 of 3 people found the following review helpful.
I Can Write Clearly Now the Pain is Gone
By Robin Hendricks
Professionals everywhere should soon be singing the praises of the straight-forward, common sense advice imparted from the author and an impressive showing of well known writers and executives in Kevin Ryan's, Write Up the Corporate Ladder. Void of the antiquated, worn out writing adage we've had our fill of-it's a fresh look at what experts concur is one of the most essential skills in business today.
According to Ryan, an easily achievable and winning combination of confidence, commitment and focus takes the anticipatory (and sometimes painful) pressure off of writing performance in an era of increasing volubility.
From Waterloo to the space race to modern day memos, Ryan presents a number of well excerpted communication examples to reinforce key concepts and keep readers interested and engaged. His reader-friendly style is sure to put even the most timid writing protégé at ease.
Cleverly, Ryan begins by justifying the importance of clear and effective business writing (in case you still had any doubt!) Then, after a step by step introduction to the Plan Then Write method of composition, we're reminded by the expert interviewees once again just how valuable good writing skills are in today's competitive marketplace.
As a writer and editor, I mightily concur that the Plan Then Write method does indeed produce great results and Ryan's helpful instruction is among the best I've read in this area.
My favorite chapter? Definitely chapter 5. The Art of Writing: How to Solve Problems Using Your Writer's Intuition, in which Ryan explains that, "We all have a writer's intuition. It consists of our innate logic, common sense, and everything we've internalized about writing and reading after doing both--almost daily--since the age of five." If you "get" this concept, you're well on your way to becoming a better writer and will most certainly gain an impressive advantage over those around you who don't!
See all 13 customer reviews...
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